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About us

Zufi Deo


Zufi voluntarily uses the EMCC Code of Ethics. He is currently the co founder of BizGees - a web 3 fintech.  He is also an Advisory member at the Entrepreneur Furures Network based in the Silicon Valley.   He was a Board Advisory member at Marketplace Risk for 2023. Panel facilitator - transition to Web 3 at the MarketPlace Risk Conference, London, 2023. Speaker at the Sharing Economy Global Summit, London, 2021 & '22. Panellist FinTech Week London, 2019 - FinTech, Social Impact and Emerging Markets. Panellist Digital Impact Week London 2019. UK Top 50 Business adviser 2014 & 2018. Mass Challenge Judge 2019. Guest Speaker at Wharton Social Entrepreneurs course 2018. Winning team member at the UNICEF Fintech Jam 2016, London. Mass Challenge Business Mentor and a Judge on NYU Stern Entrepreneurs Challenge 2015/16. Member of the judging panel for the 2014 Sirius Programme organised by the UKTI.

Zufi organised peer to peer support for entrepreneurs in London for 10 years. He based this support on the principles of the sharing economy and supported 2,000 entrepreneurs. He has also supported MBA Level Students with their startups for 6 years. This was offered via King's College, London and the Enterprise Future Network (Founding Member). He successfully crossed applied Military Strategic Thought for the High Growth SME sector. He uses a customised version of the SECI Framework (KM Framework) to co-generate innovation.

He has an Action Learning based MBA in International Business Management with an SME focus and a qualified Enterprise Mentor. His work on Business Strategy Implementation was recently published in an Innovation and Entrepreneurial Journal and the Chief Strategy Officer Magazine. 

​​Zufi is available on 

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Our Solution

We work with our clients using a customised Kan Ban PM Methodology. We also use a customised KM Co Creation Framework  to ensure practical value for the project is generated.    We speiclaise in - 

  • Business Mapping using the bizStuff.co Business Analysis  Framework©  
  • Innovation Projects  
  • Capacity Building Projects  
  • Business training support on a project basis.  

​Business Areas we cover  

  • Strategy Implementation  
  • Marketing and Communications Support 
  • Business Action Theory (BAT) Support
  • Transition to Web 3.0  
  • AI Adoption 

Our products and services are designed to provide praitcal value they can benefit from right away. 

Let us create a tailored solution just for you

Thomas  Jensen, Founder & CEO

Zulfiqar and I worked together for about 10 years to coach top entrepreneurs from Stanford, Imperial College and other global universities.  Zulfiqar is so smart and insightful and has helped many talented founders.  He is truly a pleasure to work with."

Jeremy Gottschalk, Founder & CEO

"Zufi has been an active member of MarketPlace Risk Advisory Board for a several years.  He's provided such great insight and generously contributed so much of his time.  He has also spoken at our European marketplace conferences multiple times, offering fantastic content and sharing his experience and expertise. "

Ummed Kothavala, Founder & CEO

"Zulfiqar is meticulous, diligent and always available.  He demonstrates a high degree of independence - in thought and activity.  He is able to connect several possible opportunities, draw conclusions and arrive at fresh ideas.  As a person, Zulfi is fun, direct and brings many interests and varied background to many interests to any conversation. "  

George Neris,  Founder & CEO

"Zufi has provided artFix with constant guidance and he has helped us grow from a group of people with a common idea to a team of colleagues with company structure.  I can't recommend him highly enough."